Viacom 18 has competed to follow Jio Cinema’s technique of making the forthcoming Indian Premier League (IPL) entirely free and widely available for fans far and wide in a significant turn of events in the digital broadcasting arena. Viacom18 was awarded the media rights to broadcast all IPL 2023 matches live on its digital platform.
The IPL, the brainchild of the Board of Control for Cricket in India (BCCI), has grown to become the most profitable and popular outlet for the game of cricket. The introduction of the league resulted in the world’s finest cricketers becoming billionaires practically immediately.
We are tackling disruption by identifying three fundamental hurdles — access, pricing, and languages — and smashing each of them,” Anil Jayaraj, CEO of Viacom18 Sports, was reported as saying by afaqs.com. Viacom18 intends to provide access to millions of people overnight by concentrating on cost.
Jayaraj has expressed a strong desire to bring about a big change in the sphere of digital broadcasting by reaching masses of people from all walks of life on a wide scale. The media company, on the other hand, has big expectations for income. According to industry sources, Viacom18 is aiming for an ad income of between 3,000 and 4,000 crores.
When asked to outline the success mantra Viacom18 is aiming to instil in the digital transmission of the IPL 2023, the CEO indicated that he wanted to develop a platform that looked at the long-term ability to transmit content without hindrances.
“We aim to usher in a digital revolution for premium long-form content,” Jayaraj said.
Another crucial point raised by Jayaraj was the fact that India is a nation with a large multi-diversity and multicultural population. As a result, it was critical to break down linguistic barriers by broadcasting the IPL in 12 different languages, including Bhojpuri, Gujarati, Punjabi, Kannada, Tamil, Telugu, and Malayalam.
“We want to make sure that this is the broadest footprint of languages that any Indian customer has ever seen,” he stated before signing off.
