IPL media rights could be available soon, with a price tag likely to be double that of the previous season
The Indian Premier League’s (IPL) media rights are expected to be released soon, most likely within a week. Notably, the tender was originally scheduled to be released five months ago, in October of last year. According to some sources, the continuing delay was caused by pressure from current host broadcaster Star, whose contract will expire following the conclusion of the IPL 2022.
The Board of Control for Cricket in India (BCCI), on the other hand, has refuted all such speculations. It should be emphasized that BCCI has retained KPMG, a professional services firm, to oversee the rights sale process. After all, the IPL is undoubtedly the most popular T20 competition in the world, and hence many important organizations are vying for media rights.
Additionally, two new franchises – Lucknow Super Giants and Gujarat Titans – have entered the fray. As a result, the IPL will be a ten-team affair, resulting in an increase in the number of matches. As a result of this, the price is predicted to double from the previous cycle’s value of INR 16,347 crore. Additionally, the Indian cricket board is certain that the value will reach previously unimaginable heights.