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Amazon, Reliance, and other behemoths will compete for India’s cricket telecast rights

Amazon.com Inc and Reliance Industries Ltd are expected to compete with Sony Group Corp and Walt Disney Co India units for the right to broadcast the Indian Premier League for the next five years.

Amazon is currently an active participant in sports hosting, and live streaming has shown improved development. However, they will face stiff competition from Reliance Industries, an oil-to-retail conglomerate.

 

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The IPL began in 2008, with Sony television winning the telecast rights, and the Star network continued to win until the 2017 edition, despite Disney Hotstar winning the streaming rights from 2015 to 2017.

The Star network then won the bidding for the telecast and streaming rights from the 2018 IPL season for the following years. Their contract will expire in 2022, and it will be interesting to see who wins the bidding for the next IPL season.

The IPL 2022 mega auction, which took place in Bengaluru on February 12 and 13, was recently live-streamed by Star India. Meanwhile, in order for Amazon to be granted telecast and streaming rights, they will need a television partner, and there have been discussions about joining forces with Sony India, which will be difficult as well.